Writing a blog post is one thing, but choosing the right keyword for that particular post is another. The latter should not be taken very seriously and should not be compromised in any way. As you are planning for each blog post, you should try to choose the right keywords for each of the blog posts. Unlike PPC (Pay Per Click) advertisements, organic traffic is the free gift that never comes to an end (except you broke on or more of the Google Webmaster Rules). When your PPC budget comes to an end, your traffic stops coming in, but when it comes to content marketing and SEO, things are always better.
Though a blog that is updated infrequently (once in a while) won’t get you too far, once you have attained a solid domain authority, and a posting schedule that you stick to, the traffic from search engines will keep coming in.
I guess you might already know that the evergreen content of the course has the biggest return over investment (ROI) in terms of searched traffic. This is because traffics gradually comes in even after the course of more than a year. This can simply be achieved when you choose the right keywords for each of your blog posts.
Also read: LSI keywords And Their Importance In SEO
Okay, you can get constant traffic coming through SEO and content marketing. But the big question is “how much traffic can you get from a blog post?” and “what are the benefits of this traffic to your blog or business?”
Your aim should not just be to have tons of traffic coming in. It would be worthless having millions of page views without those visitors bringing in a positive conversion. You should ignore our traffic metrics and focus on what really matters, and that is revenue.
And in SEO, there is no revenue if you fail to choose the right keywords for each of your blog post.
Let me show you some few ways you can achieve this task in your blogging journey.
5 Ways To Choose The Right Keywords For Your Blog Post
- Have user intent in mind before embarking on a keyword research
Before you think of writing a single word, you need to have an idea of the person your post will appeal to or solve his needs. What type of customer are you trying to target and from which angle of their buying cycle are you trying to reach them?
For example, optimizing your blog post for the keyword “Android Smartphones” targets buyers who are still not certain of what they want. They might not really have a certain phone brand or range of budget in mind.
This keyword targeting strategy is perfect if you are already a big brand in your niche and you want to boost your brand awareness.
On the other hand, targeting keywords like “Samsung Android Smartphones below $250” are directed to users who already know what they want. They are now window shoppers and are very close to making a purchase.
Following this type of keyword strategy is perfect if you want buyers or important clients faster. Since they already know what they want, all you have to do is to convince them to choose you rather than your competitors.
Of course, highly targeted keywords won’t bring you as much traffic as generic ones. But they will bring you the right type of traffic. Is better to choose keywords that have 50 queries per month that you can easily direct to your page and convert into customers, than one having 1,000 queries that have no tangible customers that will lead to ROI.
- Know your competitors
Before choosing a certain keyword and starting writing a post on it, you should look farther than the green light produced by the Yoast plugin. The Yoast plugin may give you a 100% score that your on-page SEO is done perfectly, but that is not a guarantee of attaining the top spot on page one if you are against strong competitors.
You should research what it takes to rank for a certain keyword. You should check out the web pages that rank highest for the keyword you intend to target. Some keyword tools will go as far as revealing to you the keyword difficulty for any given keyword.
You should also bear in mind that he ranking difficulty is a generic metric, and its mot specific to your website.
You should conduct further research by comparing your domain authority with the sites you are trying to outrank for the keyword you have chosen. If they have higher domain authority than you, then you need to work harder to outrank them. This can be achieved by writing a much longer blog post, technical SEO, and lots of content promotion.
The more long-form, well-optimized content you add to your blog. the better your domain and page authority will get with time. In the end, you will start ranking higher on SERPs (Search Engine Ranking Pages).
- Make calculations that can bring revenue
This is the most difficult or tasking part on how to choose the right keywords for your blog post. I broke them down into simple bits so they can be easily understood. Follow these steps below:
- Login to your Google Search Console account.
- Navigate to search analytics, and you will find under it “Search Traffic”, select the 90 days time frame
- Find results that relate to your brand name. for example, if your brand name is “Android Phones”, filter all the results that contain it
- Now export your searched terms, which consists of the terms you rank for, your CTR, and your positions for each of them.
- Take a look at those searched terms that could rank better, and think of how much efforts will be involved in adding more content to certain posts or pages to help them rank higher
While doing all these, you should ask yourself, what ROI will this effort bring? Sure you will get more clicks from searched traffic, but will you actually makes sales if you rank higher for a certain searched term?
There is no doubt that content marketing and SEO yields better result. But you should as well try not to fall for vane metrics, always choose the right keywords for each blog posts. Have the mindset that your SEO and content marketing strategies should be designed to support your business growth and goals. Always put yourself in the position of buyers or users, and ask yourself, how can you choose the type of query they would be typing in the search bar?