When you are planning to start a new business, you should have in mind that the name you intend to give to it is the core of your potential success. It is the foundation on which your brand is built and it is the selling point or what will help to lure customers to you. The main problem a good business name is facing in our present age is the issue of finding a suitable domain name for your business. There are certain things you need to know in order to get yourself prepared for this business journey.
Choosing a brand name for your business and finding a perfect domain name is quite tactical in this digital age. You need to make sure that the domain name you are choosing is one that will help make your brand and not mar it.
You business domain name is an important element of your website because it offer various functions such as
It is your first impression: Your domain name is the first thing a visitor on your website will see. They get acquainted with it if it relates to the services you are offering.
It defines your brand: The domain name you choose can help make or mar your brand recognition
It impacts SEO: If your domain name contains the right keywords, it can have a positive impact on your SEO because of several different reasons. You can also follow some actionable SEO tips with huge online benefits for your business.
If you are planning to choose a domain name for your business or you are planning to launch a new brand, let me show you some important things you should have in mind.
5 Things To Not Before Choosing a Domain Name For Your Business
- Put Keywords into consideration
Though way back in 2012, Matt Cutts made an announcement via Twitter that Google would start dropping low-quality exact matched domains (EMD) in the SERPs, this is not 100% true.
You might be asking,” why did you make this statement?”
You see, this statement by Matt has made many people believe that EMDs are bad for business, but the truth is that Google only demoted “low quality” EMDs, as it did with everything that the Panda algorithm deemed spammy or unfit.
If you are having a top-notch site, then you have nothing to fear about EMDs penalty. In fact, you will probably get more positive SEO results in return.
To clear your doubt, let us look at a case study in 2008, where Steve Tackett purchased the domain www. used carsforsale.com for a whopping $340,000. This is the single largest sale of an automotive-related domain in history.
The aim of buying this domain is to go into competition with various online automotive sites that are already dominating the industry. Sites like cars.com, autotrader.com, and so on. Because the domain he purchased is likely to drive a significant amount of traffic based on the keyword it contains, it became a power player in SERPs.
When it comes to finding a perfect domain name for your business that is keyword-rich, you can make use of tools like Google Keyword Planner or keywordtool.io. But you should be careful not to choose a keyword-stuffed domain name because this can be detrimental.
- Be careful of your spellings
Actually, you need to consider more than just the spelling of the domain name you intend to choose. You should also take note of the length and pronunciation as well. If one of these important elements is lacking, then it might eventually lead to a serious decrease in potential traffic.
When choosing a domain name for your business, you should ensure that it is something that can be easily pronounced during the conversation, easily remembered, and spelled just as it sounds.
Following all these guidelines helps to make sure that your domain name is memorable and easily searchable. If the domain name is too long, users might likely forget it. If the spellings strange or incorrect, consumers might experience a difficult time finding you. If buyers cannot pronounce your domain name, they might probably go somewhere else.
When purchasing a domain name for your business, make sure it falls within this framework If you have not seen anyone that does, keep searching till you do.
- Avoid numbers and hyphens
You should also bear in mind that having numbers and hyphens in your domain name can be a death sentence for your online business. The reason is that both elements make your domain name more difficult to spell and pronounce during the conversation, this can lead to less turnover than you expected.
I will avoid going into details, but the message you should pick from this point is to avoid a URL that contains hyphens and numbers.
- Go for a .com domain name
Presently, you can find more creative and unusual top-level domain (TLD) names like .me, .technology, .website, etc. but this should not entice you if you are serious about your business. If you are planning to build a long-term brand, you might likely want to maintain the .com domain arena.
The reason is that most of these new domain names are difficult to procure, and maybe more expensive and hard to come by. Apart from that, many internet users are yet to realize the existence of other TLDs like .me, .technology, etc, and it can make them easily forget the exact URL of your business domain name, thereby visiting other sites.
- Have a clear picture of the future
When purchasing or choosing a domain name for your business, you should take it as seriously as you would when choosing the right spouse for marriage. This is because it will be the definition of your brand for many years to come, even as long as the business exist.
If you try to change your URL or domain name in the future, it will have a temporal, negative impact on your traffic and your SEO ranking might be seriously damaged. Therefore, do not choose a domain name for your business that has a temporal existence, go for a permanent one, or be ready to face the repercussions.
Think about the present position of your business and your plan for it in the future. Are you planning to expand the sales or services you offer? Take that into consideration while choosing a domain name.
You should not tie yourself to a certain niche if you feel that you have the potential of expanding or growing your business into other areas.
Make sure your business domain name reflects who you are at the moment as a brand, and who you might become in the future.
Your business domain name is your online identity, and it is how users can find you online. It is important you consider the important factors listed above when choosing a domain name for your business or brand. If you fail to follow these outlined rules, it could cost you more in the nearest future and you might end up regretting it.
Are you having any issues choosing the perfect domain name for your business? You can easily drop a comment below or better still to ensure privacy, send me a direct email to the email you will find on my contact page. We can work it out together.