Direct mail marketing is still an efficient and inexpensive method of reaching customers, despite the widespread use of digital marketing nowadays.
Direct mail initiatives can improve both client retention and new customer acquisition. In this post we’ll go over a bunch of direct mail ideas and how you can implement them to expand your small business. You can check out the web for more.
Both your ideas and how you put them into action will determine the effectiveness of your direct mail campaign. So, let’s have some fun, shall we?
Sending a postcard with your contact information and a clear call to action is pretty much one of the simplest forms of direct mail.
Include your physical location on a map and contact information (including a phone number and/or email address) if you want people to visit your store. To keep tabs on how many people are responding to your direct mail campaign, we advise you to use a custom short URL.
People get a lot of mail every day, so if you want yours to stand out, use bigger envelopes. If you do this, have no doubt that folks will notice it right away!
Postcard direct mail campaigns can be made more compelling by including incentives like coupons or discount codes. The majority of millennials and Gen-Zs believe that a coupon would encourage them to try a new brand. Coupon marketing is a great way to increase sales and see how well-liked your offer is with your target audience.
If you want your direct mail campaign to stand out and provide more information than the standard postcard, a wise idea is to use a brochure instead. Brochures continue to be a successful form of advertising for local businesses because of the extra space they provide for things like menu listings and product recommendations.
However, make sure your layout is uncluttered and easy to follow so as not to bore your readers.
Include a CTA
Direct mail strategies that succeed are just like any other marketing campaigns in that they have a distinct call to action. What do we mean by that?
Well, you should make your point crystal clear and focus on the action you want the reader to do. Make your call to action stand out by using bold fonts, or by enclosing it in a box and putting it in the middle of your postcard or mailer.
Oh, and be sure to keep things simple for your customers by providing them with a central location from where they can access all of your company’s information and promotional offers. Go over this page https://www.navistone.com/blog/direct-mail-marketing-ideas to find out other fun and cool ideas!
We want you to know that a business’s direct mail campaign’s purpose can extend beyond simple information dissemination. The awesome thing is that sending out time-sensitive mailers to your leads and clients might help increase engagement and sales.
Whether it’s a free shipping promotion that’s only available for a limited time or a 50% off sale that lasts for a week, limited-time promotions generate a sense of urgency that pushes buyers to act ASAP. The holidays are a popular time for these kinds of sales, but they can low-key also be used year-round to attract new clients.
Add tiny objects to spark curiosity
One advantage that direct mail has over electronic mail is that recipients can physically interact with the mail before deciding whether or not to open it. Putting something interesting—even if it’s only a small object—inside of an envelope can get the attention of the recipient.
“So what kinds of objects should I use?” We’re so glad you asked that question. You should know that a penny, gift card, pen, or USB drive are just some of the items that have been used in effective direct mail marketing campaigns. Sounds awesome, doesn’t it?
Give away branded products
People go nuts when they receive branded products! Oh, and mailing branded things to customers is a great way to reinforce your brand and keep your company fresh in their minds.
The wisest thing you can do is to think outside the box. Sending branded paper airplanes from a toy store, bookmarks from a bookstore, or logo-stamped pastries from a bakery are all great examples. After all, you want to make a first good impression, right?
Offer birthday or anniversary discounts
Awesomely enough, sending out coupons or discounts to consumers on their birthdays or anniversaries is a great approach to make them feel appreciated and continue doing business with you.
This helps people remember your company and increases their loyalty to it. Research shows that direct mail has a much greater response rate than email, so it’s a better choice for sending birthday discounts.