Though Apple’s effort to expand its digital payment platform might be moving at a slow pace, it is still scoring some important points nonetheless. Last year, countries like Denmark, Sweden, Finland, and the United Arab Emirates, started using Apple Pay, now Brazil is officially added to the supported list as well. Cupertino is a bit behind the competition when it comes to the vast Latin American market since both Samsung and Google already have their pay platform running up in the country.
Apple Pay is still all about third-party support when it comes to digital payment and Apple is off to a strong start with a 90-day exclusive launch partnership with Brazil’s top private lender, ItaúUnibanco Holding. The company has over 1.2 million VISA or Mastercard holders in Brazil, who can now pay with compatible Apple devices like iPhone, Apple Watch, or other Apple devices at thousands of eligible locations.
List of Businesses Accepting Apple Pay in Brazil
The list of businesses accepting Apple Pay in Brazil after the launch includes the following:
- Fast Shops
- General Prime Burger restaurants
- Starbucks coffee shops
- Track & Field sporting goods stores
Many local apps and websites which accepts Apple Pay in Brail also includes:
- Hotel Urbano
After the conclusion of the 90-day Itaú exclusivity deal, Apple will be announcing more partnerships with other financial institutions across Brazil. Naturally, the e-payment competition is touch, especially in what is currently the 8th largest economy in the world. You can easily guess how things will play out. To all my readers in Brazil, kindly express your feelings about the introduction of Apple Pay in your country.