Have you ever wished you can display Google AdSense Ads in between paragraphs of your content on AMP? This was my wish the first time I installed AMP on my blog, but I was disappointed when I discovered I was stuck with the available ads display format; which was just “below post title” and “after post” when it comes to the body area of the page. The only available option which allows you to add your ads code anywhere within the post is “Advanced AMP Ads” and it will cost you an extra amount (seems $29) as it is a premium feature. Well, there is good news now, as in this post I will be showing you how to implement Google AdSense Auto Ads on AMP, and your ads will be displayed automatically in between paragraphs of your content as shown in the image below…and you know what? It is totally free.
Since the introduction of Google AdSense Auto Ads, many AdSense publishers are yet to make good use of this opportunity. Though they have implemented the auto ads on their desktop theme, they never knew it can easily be done on Accelerated Mobile Pages (AMP) too. I started using it on my AMP a few days before writing this post, and I have been enjoying the benefits in terms of increased earnings and lots more. Before I drop the tutorial on how to implement Google AdSense Auto Ads on AMP let me, first of all, give you an insight into what AdSense Auto Ads is all about for better understanding.
What is Google AdSense Auto Ads?
On Wednesday, the 21st day of February 2018, Google offered publishers an optional update to its AdSense system – The Auto Ads.
The Google AdSense auto ads use a machine learning system to choose the best ads to display and the best place to put them on publishers’ web pages. This is an aim of the company to add more artificial intelligence to its business, and potentially attract more publishers who wish to increase his or her advertising effort but do not have the time or other resources to manage them.
The AdSense Auto ads system was actually, silently announced and launched in a limited beta edition in September 2017, but now it is open for all AdSense publishers. From Google’s report, publishers that participated in the beta edition experienced an average revenue increase of 10%, with increases ranging from 5 to 15%.
The new thing about Auto Ads is that Google is taking the task of selecting the placements, thereby doing all the work of the publishers in terms of figuring out how many ads will be perfect on specific pages, where to put them, as well as what kind of ads will work best.
The use of the machine learning technique is quite interesting here because it does not only figure where an ad will be placed, it is also used to ingest analytics for how well that ad performs in order to teach the system how to place ads in the future.
The only downside (or potential pitfall) of the Google AdSense Auto Ads system is that it seems to decide how many ads it will place on a page. Something publishers could have more control over without it. I read a comment of a publisher in a Google forum where he stated that he has been a one banner publisher for a long and sees no reason of filling his post with numerous ads unit. The Auto Ads will categorically go against his will because he has no control over what amount of ads will be placed on his content once implemented. If you don’t care about this, then this is definitely not a problem for you.
If you are already using Page-level Ads on your site, the code will automatically be migrated to run with Auto Ads. This means you just need to go to your Auto Ads Global settings and choose the type of ads you want to display on your web pages.
Now let us move to the business of today, which is showing you how to implement Google AdSense Auto Ads on AMP so that ads can be displayed in between paragraphs of your content on AMP.
How To implement Google AdSense Auto Ads on AMP
With this procedure on how to implement Google AdSense Auto Ads on AMP, I made it as easy and clear as possible so that even someone who is not a tech geek can simply carry it out. I know most people are scared of including tags and scripts to their web themes, talk less of that of an AMP. But not to worry, with these steps you will be done in less than 5 minutes.
- Sign in to your Google AdSense Account
- From your AdSense dashboard, look at the menu located on the left corner and click on the “Optimization” tab
- From the “Experiment” drop-down menu, click on “Labs”. The lab’s page will show available labs which “AMP Auto Ads” will be visible as shown in the diagram below
- Turn on Auto Ads, and get the codes as displayed below
The below codes are examples of what you will get. But if you are copying directly from this page, ensure you replace the “ca-pub-123456789123456 ” from the second script with your own AdSense publisher ID.
Place the amp-auto-ads script in the <head>of your page.
Place the amp-auto-ads ad code immediately after the opening <body> tag.
<amp-auto-ads type=”adsense” data-ad-client=”ca-pub-123456789123456″></amp-auto-ads>
- Then go to your WordPress dashboard and click on the “AMP” tab located on the left hand menu, then click on “Settings”
- Click on the “Advanced Settings” Menu, and you will get a display as shown in the image below.
- Now place the first code you find on step 4 in the box space labeled “Enter HTML in Head”
- Copy the second you find on step 4 in the box space labeled “Enter HTML in Body (Beginning of Body Tag”
- Finally, you save the changes you have made.
After you have done all these, kindly note the following:
- It might take about 20 minutes for AMP Auto Ads to start displaying on your AMP
- Only text and display ads are supported currently
- AMP Auto Ads will only show an appropriate number of ads based on the amount of content on your page
- AMP Auto Ads will currently, only show for users using a mobile device.
- You should also test your site on a mobile device to see AMP Auto Ads
With these easy steps of mine on how to implement Google AdSense Auto Ads on AMP, I am quite sure you can easily get this deed done in less than 5 minutes. In case you are confused at any step or you encounter any challenges while trying to implement Google AdSense Auto Ads on your Accelerated Mobile Pages, kindly share your difficulty using the comment box below and I will be glad to help. If you are already benefiting from this, kindly share your thoughts too.