How To Implement Google AdSense Auto Ads on AMP to Display Ads Between Paragraphs

Have you ever wished you can display Google AdSense Ads in between paragraphs of your content on AMP? This was my wish the first time I installed AMP on my blog, but I was disappointed when I discovered I was stuck with the available ads display format; which was just “below post title” and “after post” when it comes to the body area of the page. The only available option which allows you to add your ads code anywhere within post is “Advanced AMP Ads” and it will cost you an extra amount (seems $29) as it is a premium feature. Well, there is good news now, as in this post I will be showing you how to implement Google AdSense Auto Ads on AMP, and your ads will be displayed automatically in between paragraphs of your content as shown in the image below…and you know what? It is totally free.

How To Implement Google AdSense Auto Ads on AMP to Display Ads Between Paragraphs

Since the introduction of Google AdSense Auto Ads, many AdSense publishers are yet to make good use of this opportunity. Though they have implemented the auto ads on their desktop theme, they never knew it can easily be done on Accelerated Mobile Pages (AMP) too. I started using it on my AMP few days before writing this post, and I have been enjoying the benefits in terms of increased earnings and lots more. Before I drop the tutorial on how to implement Google AdSense Auto Ads on AMP let me first of all give you an insight of what AdSense Auto Ads is all about for better understanding.

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What is Google AdSense Auto Ads?

On Wednesday, the 21st day of February 2018, Google offered publishers an optional update to its AdSense system – The Auto Ads.

The Google AdSense auto ads uses machine learning system to choose the best ads to display and the best place to put them on publishers web pages. This is an aim of the company to add more artificial intelligence to its business, and potentially attract more publishers who wishes to increase his or her advertising effort but do not have the time or other resources to manage them.

Also read: Google Aims To Predict Cardiovascular Risks By Using Retinal Images

The AdSense Auto ads system was actually, silently announced and launched in limited beta edition in September 2017, but now it is open for all AdSense publishers. From Google’s report, publishers that participated in the beta edition experienced an average revenue increase of 10%, with increases ranging from 5 to 15%.

The new thing about Auto Ads is that Google is taking the task of selecting the placements, thereby doing all the work of the publishers in terms of figuring out how many ads will be perfect on specific pages, where to put them, as well as what kind of ads will work best.

The use of machine learning technique is quite interesting here because it does not only figure where an ad will be placed, it is also used to ingest analytics for how well that ad performs in order to teach the system how to place ads in the future.

The only downside (or potential pitfall) of the Google AdSense Auto Ads system is that it seems to decide how many ads it will place on a page. Something publishers could have more control over without it. I read a comment of a publisher in a Google forum where he stated that he has been a one banner publisher for long and sees no reason of filling his post with numerous ads unit. The Auto Ads will categorically go against his will because he has no control over what amount of ads will be placed on his content once implemented. If you don’t care about this, then this is definitely not a problem for you.

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If you are already using Page-level Ads on your site, the code will automatically be migrated to run with Auto Ads. This means you just need to go to your Auto Ads Global settings and choose the type of ads you want to display on your web pages.

Now let us move to the business of today, which is showing you how to implement Google AdSense Auto Ads on AMP so that ads can be displayed in between paragraphs of your content on AMP.

How To implement Google AdSense Auto Ads on AMP

With this procedure on how to implement Google AdSense Auto Ads on AMP, I made it as easy and clear as possible so that even someone who is not a tech geek can simply carry out. I know most people are scared of including tags and scripts to their web themes, talk less of that of an AMP. But not to worry, with this steps you will be done in less than 5 minutes.

  1. Sign in to your Google AdSense Account
  2. From your AdSense dashboard, look at the menu located on the left hand corner of and click on the “Optimization” tab
  3. From the “Experiment” drop down menu, click on “Labs”. The labs page will show available labs which “AMP Auto Ads” will be visible as shown in the diagram below

AdSense AMP for Auto Ads in Labs

  1. Turn on Auto Ads, and get the codes as displayed below

AMP for Auto Ads Google AdSense codes

The below codes are examples of what you will get. But if you are copying directly from this page, ensure you replace the “ca-pub-123456789123456 ” from the second script with your own AdSense publisher ID.

Place the amp-auto-ads script in the <head>of your page.

<script async
custom-element=”amp-auto-ads”
src=”https://cdn.ampproject.org/v0/amp-auto-ads-0.1.js”>
</script>

Place the amp-auto-ads ad code immediately after the opening <body> tag.

<amp-auto-ads type=”adsense” data-ad-client=”ca-pub-123456789123456″></amp-auto-ads>

  1. Then go to your WordPress dashboard and click on the “AMP” tab located on the left hand menu, then click on “Settings”

AMP for WordPress

  1. Click on the “Advanced Settings” Menu, and you will get a display as shown in the image below.

AMP Advanced Settings on WordPress

  1. Now place the first code you find on step 4 in the box space labeled “Enter HTML in Head”
  2. Copy the second you find on step 4 in the box space labeled “Enter HTML in Body (Beginning of Body Tag”
  3. Finally you save the changes you have made.

After you have done all these, kindly note the following:

  • It might take about 20 minutes for AMP Auto Ads to start displaying on your AMP
  • Only text and display ads are supported currently
  • AMP Auto Ads will only show an appropriate number of ads based on the amount of content on your page
  • AMP Auto Ads will currently, only show for users using a mobile device.
  • You should also test your site in a mobile device to see AMP Auto Ads

With these easy steps of mine on how to implement Google AdSense Auto Ads on AMP, I am quite sure you can easily get this deed done in less than 5 minutes. In case you are confused at any step or you encounter any challenges while trying to implement Google AdSense Auto Ads on your Accelerated Mobile Pages, kindly share you difficulty using the comment box below and I will be glad to help. If you are already benefiting from this, kindly share your thoughts too.

About Chibuzor Aguwa 223 Articles
Chibuzor Aguwa is an Article Writer, ICT Specialist and an Online Entrepreneur. Like the saying does "All work and no play makes Jack a dull boy", some of my hobbies are listening to inspirational songs and watching football. A big fan of Manchester United Football Club.

5 Comments

  1. Posting the adsense auto ads where…? Which partcof my wordpress dashboard, i do not have the menu settings you are talking about…

  2. The tutorial is perfect but have you tested it personally? As I can see a lot of sites reporting no ads visible and same for me.

    • Hi Abhishek,
      It would have been better if I am right there with you to confirm if you have followed the guide correctly. The steps are hutch free and you will get your desired result when followed correctly.

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