Irrespective of whether you are an established business or a developing brand, you cannot ignore the role of videos in business growth. As internet users, most of us spend hours watching interesting video content. As videos cater to the visual and auditory senses, they are better received by the audience. Psychologists ascertain that the retention of video content is much higher than that of any other medium.
Most brands have realized this and incorporated videos in their marketing strategies. As a result, there is intense competition. If you want to create engaging videos to depict your brand, you need to use the best online video editor. That way, you can plan your content to promote your products in the best possible manner and come up with a powerful call to action. In this article, we will discuss the top 7 video-making tools that you can use to come up with eye-catching content.
If you are keen on creating professional-quality videos in a few minutes, then InVideo is the ideal tool. The tool has a rich collection of over 4000 video templates and more than 3 million media clips. Other than these, you will also find several cool elements such as vector shapes, stickers, masks, etc.
InVideo supports the vertical, wide view, and square video formats. Here, you can create promotional content in over 70 languages. InVideo is one of the best tools for collaborative video creation and lets you generate preview links for your teammates. Multiple team members can collaborate on a project, and the changes are saved in real-time. The videos that you edit with this tool can be directly uploaded to platforms such as YouTube, Twitter, and Facebook.
Wave.video is targeted at small businesses, bloggers, and social media enthusiasts who wish to create quality video content but do not have prior editing experience. The interface is simple, and the stock library has more than 400 million clips. That way, you can create high-quality content, even if you run short of captured clips.
Wave.video supports over 30 video formats and aspect ratios, making it a perfect fit for all your social media videos. For example, if you wish to edit a video and upload it on multiple social media platforms, Wave.video will let you store your content accordingly. It is one of the few tools that let you upload personalized logos and fonts. Here, you can save presets of your fonts, logos, custom colors, and intro templates and use them for your repetitive promotional content.
If your video editing needs center around the creation of simple content, Kizoa is the preferred choice. While the free version gives you access to images, music, and template, you need to upgrade to the paid plans to access the premium media. The tool offers diverse choices while deciding on the aspect ratios, and you can create videos in 16:9, 3:2, 4:3, 3:4, 2:3, 9:16, and 1:1 format.
While the font selection may seem small, you will find several uncommon font options in the list. Kizoa offers instant playbacks and the ability to preview your edits as you work. Its advanced color swatches give you better control over the quality of your video editing task.
Renderforest is a preferred choice for beginners who wish to use tutorial videos to find their way around a tool. While Renderforest has a decent library of royalty-free clips, the same is available only to premium subscribers. Renderforest lets you customize the fonts and styling of your content and incorporate your brand colors. The only shortcoming of this tool is its inability to create videos from scratch.
Adobe Spark is an advanced tool that lets you create customized graphics and videos. If you are looking to create original content, Adobe Spark is a perfect choice. While the tool offers access to detailed customization features, you can only create videos up to 30 seconds long.
While preparing your marketing videos, you will have the choice of either working on landscape mode or going for the square version. Adobe Spark is integrated with the Adobe Cloud, thus offering you access to royalty-free Adobe Stock media. Being a pioneer in video editing, the media library of Adobe is better organized than most other tools. However, the clips that you use from the library come with the standard watermark.
Animoto is the best tool for learning the ABCs of video editing. When you use this tool to create videos for the first time, you will have the option of following a step-by-step guide. That way, it will be easier for you to get accustomed to the tool. Traditionally, Animoto allowed you to create videos only in the 16:9 mode. The addition of the latest features lets you create square videos as well.
The major USP of Animoto is its ability to create animated explainer content. The tool offers you 60 video templates and a music library. All the videos that you create with Animoto can be downloaded in 360p, 480p, 720p, and 1080p resolutions.
A relatively uncommon video editing tool, Flyr is the preferred choice of brands that cater to younger demographics. To use this intuitive tool, you need to sign up and choose from the available templates. Flyr has some of the best options in flashy and out-of-the-box templates. The media library of Flyr is limited in options, and we recommend this tool for uses that have ample filmed clips.
While creating promotional content in Flyr, you will have the option of choosing square, portrait, and landscape modes. The edited videos can be exported in 1080p HD or SD qualities. Flyr supports input and output video formats, thus simplifying the process of video creation.
The choice of a video editor is a personal decision, and what works for others may not be feasible for you. You must have a clear understanding of what you expect from your editing tool. Post that, it becomes easier to compare the different tools and find the right fit for your business.