Ecommerce has developed to the point that now everyone is interested in making profits from it. Gone are the days when customers relied only on the physical supermarkets. Nowadays, they don’t have to visit a brick-and-mortar store to buy their desired products from their favorite brands.
But the things have gotten quite difficult for business owners who want to make profits from their eCommerce stores. Claiming the audience and making sales is more challenging than ever before. One of the best ways to get discovered by your target audience and make sales is to focus on SEO.
Want to know how SEO can help you take your eCommerce store to the next level? Keep reading this article as we are going to share with you the seven actionable SEO tips for your eCommerce store.
7 Actionable Ecommerce SEO Tips That Will Give Your Business a Boost
Think about the proper structure
The way you structure your eCommerce website decides whether you are going to make profits or you will fail to increase your influence in the market. Your website’s structure allows you to show all the products that are available on your website.
However, the main reason why you have to focus on the structure of your website is that Googlebot and other search engine robots prefer websites that have a proper hierarchy. You can hire an eCommerce SEO Hong Kong agency to define the structure of your eCommerce store.
Put the keywords first
If you have heard about SEO in the past, you might already know about keywords and their importance for top rankings on search engines. Setting up keywords allows you to get discovered by your target audience. The more keyword-oriented content you have, the easier it will be for you to make sales.
But there are several things that you have to look for when you are putting keywords on your eCommerce store. Avoid the practice of “Keyword stuffing” as you will not be able to get any desired results with this approach, and your website might even get blacklisted from search engines.
Ecommerce stores are also prone to the process called “Keyword cannibalization.” Ensure that the pages on your website are interlinked, so the search engines can find relevance among the content you have published on your website.
Repetitive content is toxic
Many eCommerce stores face the problem of “Content Cannibalization.” This issue arises when you have listed the same products on several pages of your website, and doing so can make it difficult for search engines to prioritize the content.
The overall rankings of your eCommerce store might get affected by Content cannibalization. A good way of solving this problem is using canonical tags.
These tags allow you to link the pages that feature the same content. Also known as 301 redirects, this process helps you homogenize the content on your website – so the search engines can learn where you are putting the same content.
The smartphone experience
The overwhelming majority of internet users are people who use smartphones to get connected to the online world. If you fail to set up your eCommerce store so that it appeals to your target audience who use smartphones, you will fail to make sales.
How can you ensure that mobile phone users don’t face any troubles while browsing your eCommerce store? You have to keep in mind that websites that browse perfectly on desktop computers might not show up the same on smartphones.
You have to work on the mobile-friendliness of your website to ensure that your website shows up the right way on the phones. If you have never made any website compatible with smartphones, you will have to hire an SEO agency to complete this process for you.
Develop the category pages
The category pages of an eCommerce store streamline its experience. These pages are unique and provide an amazing way for customers to shop for products online. Using these pages mimics the experience a customer has when they shop from brick and mortar stores.
However, the problem with category pages is that they are not easy to set up. You will have to hire an expert to establish these pages on your website, and only someone who has prior experience in developing unique experiences for eCommerce stores can do this job for you.
Another important thing you have to keep in mind while setting up category pages is to include the right keywords and title tags on each page. Adding images following the practices of Image SEO is also important as it can boost your online rankings – allowing you to attract more prospects and generate more audience in no time.
Fix the broken links
Handling the “Too many” pages on your eCommerce store can become a real problem for you. The complex thing about listing tons of products on hundreds of pages of your eCommerce store is not easy indeed. Many issues can lead to the notorious 404 error showing that your web page is no longer available for users.
Having so many broken links on your website is not good for your customers, and they will never be visiting your store again if several pages on your website fail to provide any relevant product. Broken links are also frowned upon by search engines and can result in the decreasing rankings of your website.
Make sure that you hire an expert to keep a look at your eCommerce store, so no pages are left without proper care.
Quality content is the key
You might have already read that “Content is king,” and let me reassure you that this is 100% true. Gone are the days when search engines used to rank pages based on how many keywords were put together on your pages.
Search engines have gotten better over the years when it comes to gauging the quality of the content. Therefore, if your goal is to rank your eCommerce website #1 on leading search engines, then you will have to put out amazing content that informs and engages your audience.