Are you a creator on TikTok who is all in about making money m the social media platform? There is good news for you. TikTok Pulse is the latest way TikTok creators can start making extra income, and it is kick-starting in June 2022. This page contains the necessary information you should know about TikTok Pulse, and how you can be part of it as a TikTik creator.
What is TikTok Pulse?
Tiktok Pulse is an advertising solution that enables brands to display their ads at the top of all videos on TikTok, as a technique to drive growth and sales. The solution involves a revenue share with creators.
How Can a Creator Be Eligible for the TikTok Pulse Program?
Tiktok, in its blog post, reported that creators and publishers with at least 100,000 followers on TikTok, will be eligible for the revenue share program during the initial stage of the TikTok Pulse program. The revenue from ads will be split equally between creators and TikTok.
The announcement stated that the TikTok Pulse program will kick start in the United States of America in June 2022, but will extend across countries in the months that follow. The post also explained that only advertisers invited by TikTok will have access to TikTok Pulse, but more people will be added as it develops.
What is TikTok Saying?
Tiktok said the development will allow brands to target their ads to particular areas of TikTok. This will ensure brands can place their ads alongside videos across 12 categories of content like beauty, pets, fashion, gaming, TV & movies, and so on.
TikTok said, “Creators and publishers are at the center of entertainment on TikTok. With TikTok Pulse, we will begin exploring our first advertising revenue share program with creators, public figures, and media publishers. Creators and publishers with at least 100k followers will be eligible in the initial stage of this program.
“We’re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we’ve committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.
“Our proprietary inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform.”
“Additional post-campaign measurement tools such as third-party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.”
TikTok was launched in 2018 by a Chinese startup company, ByleDance, and the social media platform has experienced tremendous growth across the world.
It is on record that TikTok has surpassed Google to become the most visited website in the world, according to Cloudfare’s 2021 Year in Review internet traffic statistics. The social media platform skyrocketed in popularity during the lockdown in 2020, reaching 1 billion monthly active users in September of the same year.
If you are a creator, and you have met the eligibility criteria for the TikTok Pulse program, then you should sit tight and wait till June 2022.