Just yesterday, being the 15th of May 2017, Google made some adjustments and announced 2 new changes to its AdSense network. The purpose of this development is to increase transparency between the AdSense network and website publishers. The changes will reveal how the Google AdSense network deals with content violations and remove ads from affected websites.
Google AdSense Network Two Major Changes To Increase Transparency For Websites Publishers
1. Change In Google AdSense Technology
Firstly, Google announced that there is a change in their AdSense technology. What the change entails is that ads will only be removed on pages that violates their content policies instead of the entire website. As you already know that previously Google normally stop ads from showing on the entire website instead of just the page with the violating content.
2. Launching Of The “Policy Center” Platform
Secondly, Google intent to launch a platform in a few weeks time called the “Policy Center”. The purpose of this platform is to help AdSense publishers understand the AdSense program rules and fix any violations more quickly.
In one of Google’s official blog “The Keyword”, Scott Spencer, the company’s director in sustainable ads wrote and i quote..
as we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content. We’ll still use site-level actions but only as needed. And when it’s necessary, such as in the case of egregious or persistent violations, we’ll still terminate publishers. Altogether, this means fewer disruptions for publishers.
Of course, this also means less disruption and more money for Google, since it shares revenue from AdSense with publishers.
The new Google AdSense policy center will give publishers information about how many violations their sites have, what issues triggered ad removals, and step-by-step instructions about how to fix the problem so they can start displaying ads and making money again. Spencer referred to this as a
one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.
The Policy Center is intended for website publishers who use AdSense, but YouTubers who monetize their videos through the program will also be curious about how it affects them. That is still unclear, however: Spencer said in his blog post that
later this year, we’ll be adding policy centers in other publisher platforms in addition to AdSense,
but he did not specify which ones.
Many YouTube creators have seen their ad revenue drop dramatically since Google made changes to how ads are displayed on its ad network and YouTube. The changes, which include different default settings, more account controls for advertisers, and a hiring spree to develop new artificial intelligence tools, were implemented after companies began boycotting Google because their ads appeared next to offensive videos.
YouTubers, however, have complained that the new controls unfairly penalize even videos that adhere to the platform’s policies and asked Google to be more transparent about how its moderation by people or algorithms work.
Are you an AdSense publisher? what are you r take on the new changes? Will it have a more positive effect on publishers or not? Kindly air your view on the comment box below..let’s talk.