Perhaps you need a digital billboard on a busy strip mall or a video wall for your storefront. Maybe you want a digital kiosk outside, a hoarding for the side of your company building, or a video backdrop for your outdoor event space.
A digital display system is not a minor investment. Putting one up requires careful planning and evaluation for correct execution.
These are three factors you need to consider when planning your outdoor LED screen installation:
Your outdoor LED display should be able to withstand extreme weather conditions.
For instance, outdoor digital signage in Dubai, with its hot desert climate, has to contend with the relentless heat of the sun, the humidity, and the perennial dust.
In contrast, an outdoor LED screen in Fairbanks, Alaska, with its continental climate, should have the capacity to withstand persistent snowfall and intensely cold winters but also scorching summers.
So, when planning your outdoor digital display, consider the local climate. An LED display system engineered to tolerate extreme weather conditions may be more expensive initially. Even so, it will last you longer than another system that was not designed to similar specifications.
You also need to inspect the site where you will install the LED screen.
Will the screen be exposed to direct sunlight? Even with a mild climate, you may need an LED screen that can withstand tropical heat.
Will it be installed in a busy street corner or somewhere with a lot of foot traffic? If the answer is yes, you will need to time your installation carefully to cause the least amount of disturbance.
Will the display be installed somewhere inaccessible, like on the east-facing wall of the top floors of a skyscraper? In that case, your people may have to install the screen while hanging 500 feet from the ground. That would require special skills and specialized equipment.
Aside from factoring in the weather and specific site conditions, you also need to consider how to keep your digital signage functioning or running.
Will it need air conditioning? If so, will your hardware be able to survive the outdoors? LED screens also need electricity. Do you have a ready source of energy to power your screen?
How about internet connectivity? Your LED screen has to be connected to your content management platform so you can easily replace the content.
These factors affect your choice of LED display systems as well as your installation and maintenance costs.
“DIY is cheaper” is probably the consensus, and common sense dictates it’s true. But it’s not all good in DIY-Ville. Below are the pros and cons of going DIY when it comes to LED signages.
This is how you probably imagine a DIY outdoor LED screen signage project going:
- You will read up on the topic.
- Then you will procure the hardware (the screens and all other components) and the software (the content management system) yourself.
- Next, you will hire people to install the hardware where they need to be, under your supervision, of course.
- Finally, you will link the hardware to the software and have a fantastic new outdoor display.
If you go DIY, you wouldn’t have to pay a “middle man” anything and only pay for the three essentials: hardware, software, and labor. Therefore, you would save a substantial amount of money.
But not really.
You will save more money if you go DIY – but only if you get everything right the first time. So yes, going DIY could be cheaper initially, but it could become more expensive eventually.
The most likely mistake you will commit in a DIY LED screen project is getting the wrong hardware. Examples include wanting to put up outdoor signage but getting a video wall meant for indoor display, and needing the screen to wrap over a column but getting a non-flex LED display.
Additionally, you can end up with substandard equipment that initially wows but soon sputters out and dies.
Such mistakes will cost you additional time and money. You will need to buy replacement screens, at the very least. You may also have to spend more on maintenance because of an incorrect system design.
Professional Help is Cost-Effective
Digital signage companies have the requisite expertise and experience. They are not going to commit amateur mistakes such as procuring the wrong equipment. Thus, you will save money by avoiding do-overs.
Digital signage providers also usually have sourcing contracts with LED screen suppliers. They can procure equipment at wholesale or distributor prices, which are lower than the retail price you would be getting if you purchase them yourself.
Take both of these things into consideration, and you will realize you can get more value for your money by letting a professional handle your digital signage project.
If you need any more convincing about getting professional help, think construction. If a company wants a structurally sound theme park with functional and appealing spaces, it hires engineering, architectural, and interior design firms. Can you imagine DXB Entertainment going DIY on its Legoland Theme Park construction project in Dubai?
Businesses that know the value of proper planning and correct execution do not quibble over professional fees. They know that the cost of professional help is usually less than the cost of rework.
Not only will a professional digital signage provider help you avoid costly mistakes, but it will also be able to assess what you need then design a custom solution for your specific requirements.
This is the more efficient way of getting a digital display system. There will be no wasted time and money exploring options that would not work given your project scope.
Moreover, you can rely on a digital signage company’s expertise to set up an outdoor display system that works from the get-go and will continue to work long after installation. And you will get digital signage that satisfies (but more likely exceeds) your expectations.
Before investing in an LED display system, consider your particular application. You must check for local weather conditions, the specific installation site, and the logistics of running an outdoor LED screen.
You should also consider contracting the work to a digital signage company instead of doing it yourself.
Digital signage companies offer solutions instead of LED screens, software, or individual display system components. At the end of your project, they will deliver what you want and what you were promised without unforeseen maintenance and rework costs.